Lead Local Brand Strategy: Take end-to-end responsibility for the Arla brand strategy, including P&L, positioning, communication, and budget management, while ensuring alignment with global brand guidelines. Develop and Manage Brands: Oversee the creation and execution of strong campaigns for both the mother brand and sub-brands. Integrate Sustainability Initiatives: Embed Stronger Planet and Stronger People initiatives into all brand value propositions and activities. Shape Communication and Media: Develop and implement local media and communication strategies, with a focus on digital channels and innovative approaches.