Our MBA in Green Marketing & Innovation merges in-depth know-how in innovation, marketing, and sustainability. This program equips learners to lead market-driven innovations and apply truly green marketing strategies, fostering sustainable brands and consumer behavior change.
This program is designed for business and MarComms professionals ready to pioneer the transition to truly green and holistic brand building. Dive into the core elements of green marketing as you learn to master market-driven innovations and deliver sustainable brand strategies. Throughout this program, you’ll develop the expertise and skills to guide consumer behavior towards environmentally-friendly practices, enhancing your organization's marketing impact. Our project-based curriculum offers hands-on experience, readying you to build sustainable brands and establish new benchmarks in responsible and sustainable business practices.
Program Highlights
- Innovation and Marketing: Specialize in the unique intersection of innovation, marketing, and sustainability, preparing for leadership in green brand building.
- Green Marketing Application: Apply green marketing strategies in real-world scenarios, understanding their impact and effectiveness.
- Sustainable Business Innovation: Learn how to steer innovative processes and strategies that emphasize sustainability and market impact.
- Market-Driven Sustainable Strategies: Develop market-based strategies that drive sustainable innovations and brand transformations.
- Engaging in Practical, Real-World Projects: Grow a versatile skillset by tackling projects based on real-world scenarios, collaborating closely with industry mentors and partners.
What to Expect
- Interdisciplinary Approach: Gain a holistic understanding of the intersection between marketing, innovation, and sustainability.
- Industry Relevance: Work with leading research institutions and companies on applied research projects, and learn how to leverage marketing to lead sustainability initiatives.
- Personalized Learning Journey: Tailor your education through specialized tracks and extracurricular activities that align with your career goals, values, and personal mission.
- No Exams, Challenge-Based Learning: Engage in practical projects that teach you how to apply research across fields, and develop solutions to complex issues through hands-on, real-world experiences.
- Career Opportunities: Be well-prepared for roles such as Green Marketing Manager, Sustainable Brand Strategist, Innovation Director, and more.
Tailored to Your Aspirations
By joining our program, you will access cutting-edge resources, a network of leading industry experts and research institutions, and a support system that extends beyond graduation. Explore the different areas of specialization and discover the program that aligns with your vision for a sustainable future.
Career Opportunties
- Green Marketing Manager: Lead the development and implementation of green marketing strategies that promote sustainable products and practices.
- Sustainable Brand Strategist: Formulate and execute brand strategies that integrate sustainability into core business operations.
- Innovation Director: Oversee the development and implementation of innovative solutions that drive business success and sustainability.
- Corporate Responsibility Manager: Ensure that business operations align with social and environmental responsibility standards.
- Sustainability Program Director: Design and manage programs that promote environmental responsibility and sustainable business practices.
- Sustainable Technology Manager: Lead projects focused on the development and implementation of sustainable technologies.
- Impact Technology Product Lead: Guide the creation and market introduction of technology products that drive social and environmental impact.
- Business Development Manager: Identify new business opportunities and strategies for growth with a focus on sustainability.
- Strategic Partnership Manager: Develop and manage partnerships that drive sustainable innovation and business growth.
- Sustainability Consultant: Advise organizations on integrating sustainable practices and innovative technologies into their operations.
Format
- fully remote
- part time or full time
- 60 ECTS - 12 Months or
- 90 ECTS - 18 Months
Program Tuition Fees
Version 1: 60 ECTS -12 Months
Pay in 12 installments* - 875,- per month
Pay in 30 installements * - 381,- per month
Total price after reductions: €10.500*
Version 2: 90 ECTS - 18 Months
Pay in 18 installments* - 639,- per month
Pay in 42 installements* - 307,- per month
Total price after reductions: €11.500*
*after Scholarships & Early Application Benefit
Depending on payment modality further discounts are possible.
Admission Criteria
At Tomorrow University, we recognize that impactful leadership goes beyond standardized test scores (no GRE/GMAT required).
The eligibility criteria for the Impact MBA include previous academic formation through a bachelor or master's program or vocational training, a minimum of one year of relevant working experience as well as English proficiency. In addition, we value your purpose and the impact you aim to create, assessing how it aligns with our community.
The admissions process requires the following steps:
- Eligibility check
- Hand in a letter of motivation and additional information
- Application review by ToU
- Interview with ToU
- Sign the contract